重庆社会科学

改革开放后,农民工成为一个群体不断进入媒体和公众的视野。城市电视台在城镇化过程中不断建构农民工的身份,在泉州电视台"盲流—农民工—外来劳动者—新泉州人"的称谓转换中,再现了农民工身份的文化迁徙轨迹。城市电视台农民工身份建构是城市管理者、商业资本、城市电视台自身的新闻专业主义和不断走向市民阶层的农民工自我赋权共同作用的结果。城市电视台在农民工身份建构上仍存在着文化关注不足等问题,应将传递农民工文化的正能量和搭建农民工媒体平台作为城市电视台促进农民工市民化的重要手段。

After the reform and opening up,Peasant Workers come into the attention of media and the public gradually.City TV is constructing the identity of peasant farmers during the process of urbanization.The changing of the title,which Quanzhou TV called peasant workers as "jobless workers,peasant workers,migrant workers,new Quanzhouer",shows the culture migrant trace of peasant identity.The construction of peasant identity by city TV is the result of the empowerment of city authorities,commercial capital,city TV and the peasant workers.However,for City TV stations,there are still many problems in the construction of peasant workers’ identity,such as media discrimination,lack of cultural concern,media hegemony etc.Therefore,passing positive cultural energy and building media platform of migrant workers becomes an important mean of City TV stations to promote migrant workers’ citizenship.