重庆社会科学

品牌形象公信力危机的出现降低了基金会自身品牌知名度和公众对基金会的满意度及忠诚度,进而影响其品牌效应的发挥。提升基金会的公信力,应通过合适的品牌规划和品牌战略、善用舆论媒体加大宣传、引进企业化运作模式加快基金会的国际化建设进程等途径,重新构建品牌形象,形成全新的、有价值的品牌构建路径,使品牌效应的发挥最大化。

The brand credibility crisis reduces the foundation's own brand awareness and the public's satisfaction and loyalty to the foundations,then influence the brand effect.In order to enhance the credibility of the foundation,we should make good use of the media propaganda through appropriate brand planning and brand strategy,build the brand image by introducing the enterprise operation mode to speed up the way of the foundation's international construction to form a new,valuable brand building path and make the maximum of the brand effect.