重庆社会科学

随着三网融合的逐步完善,多屏共存的行业态势在未来很长一段时期内将成为常态。对于媒体来讲,打造跨媒体、广覆盖的多屏互动传播方式将成为发展的必然趋势。本文从多屏互动的内容传播和技术实现入手,探究了多屏互动的传播趋势,分析了当前传统媒体多屏互动传播中存在的问题,从个性化内容定制、深层次内容挖掘、用户思维和大数据精准推送等多方面提出了多屏互动在移动互联时代的传播策略。

With the gradual improvement of the triple play, Multi-screen coexistence of the industry trend will become the norm in the future for a long time. For the media, to create multi-screen interactive communication with cross media and wide coverage will become an inevitable trend of development. This paper starts with the content dissemination and technical realization of multi-screen interaction, and probes into the trend of multi-screen interaction. It analyzes the existing traditional media communication problems in the multi-screen interaction, and has proposed the interaction strategy of multi-screen interaction in the mobile Internet era from such aspects as personalized content customization, deep level content mining, user thinking and big data push.