重庆社会科学

"蚁族"成为当下这一特定历史时期被赋予了特定意义的符号,其所代表的社会群体受到了大众媒体的广泛关注。媒体对"蚁族"的报道基本上沿着"纪实→感慨→反思→积极引导→引入其他关联→积极建构"的路径展开。在具体形象建构上,"蚁族"与"农民工"关联度较高,与"蜗居"共同被提及。"蚁族"的传播动因源于"蚁族"一词本身易于传播的特性及"蚁族"群体的自我推动。

The new substantive "Ant Group" appeared in publications in September 2009 for the first time,but at the end of 2009 it has became a hot topic during the year and became a symbol with particular meaning in this particular period.The social group represented by this new substantive has been given more and more attention and discourse with the care of mass media.This article will try to answer how this process is completed by observing the construction process of the "Ant Group" on mass media and what factors are involved in this process,so as to answer the mechanism and motivation of how "Ant Group" and the social group it represented entered mass media so rapidly.