重庆社会科学

提升政府信息公众互动参与水平，是推动政府职能转变的重要举措。微信作为新媒体的重要组成部分，较好地满足了公众信息传播的要求，在组织公众参与公共事务方面具有广阔的应用前景。文章在系统分析当前微信平台传播特征及现状的基础上，以某三甲医院周边规划设计意见征询为例，研究利用微信开展规划公众参与的具体组织方式。提出利用微信社交平台进行全周期公众参与的流程框架，介绍基于微信平台的公众意愿调查流程及数据处理方法，同时结合调查结果分析公众意愿反馈特征及微信调查传播的特性，对提高微信组织规划公众参与给出相关建议，以期为其他城市开展类似工作提供借鉴。

It is an important duty of government organs to promote government information disclosure and meet the public's right to know and participation. As an important part of new media,wechat meets the requirements of public information dissemination, and has broad application prospects in organizing the public to participate in public affairs. Based on the systematic analysis of the communication characteristics and current situation of the current wechat platform, taking the consultation of planning and design around a third class hospital as an example, this paper studies the specific organization mode of planning public participation by using wechat. Put forward the process framework of full cycle public participation by using wechat social platform, introduce the public will survey process and data processing method based on wechat platform, analyze the characteristics of public will feedback and wechat survey communication in combination with the survey results, and give relevant suggestions on improving public participation in wechat organization planning, In order to provide reference for other cities to carry out similar work.