重庆社会科学

由于受众的敏感性和影响的广泛性,动画片在主流价值观建构和宣教体系中有着特殊的地位。伴随着消费文化的蓬勃发展,动画片已成为当今流行文艺实践中的重要组成部分。经过数十年的发展和探索,国产动画片虽然在宣教主流价值观方面取得了一定的实绩,但是在商业利益的驱使下,一些国产动画片在价值表述方面出现了较大的偏差,与主流价值观呈现出一定程度的背离关系。发挥国产动画片的主流价值观引导功能,应在内容、思想价值观和表现形式上实现民族化、时代化。

Because of the impressible audiences and the wide influence, animation is the special part of education system of the mainstream values. As the rapid development of consumption culture, animation has already been the significant part of popular literature and art. Through decades of development, domestic animation has gained a lot of achievement in publicizing the mainstream values, but on the other hand, but driven by the commercial interests,there are many bugs in the value expressing of domestic animation. To play a leading role in the system of mainstream values propaganda, domestic animation should do some adjustment on nationalization and modernization.