重庆社会科学

新媒体科技的发展将带来传统的媒介格局的变化,并对传统媒体造成冲击。在此,以网络媒体和电视媒体的融合和发展为例展开分析,通过探析网络媒体与电视媒体融合的形式,研究媒体融合如何改变电视媒体传统的传播模式,如何促进媒介生态系统的和谐平衡发展等问题,以证明媒体融合是媒介发展的必然趋势。

The development of New Media science will change the traditional media-pattern and impact traditional media.This article takes Network Media and TV Media as an example,to find out questions about forms of media convergence,how media convergence change traditional media's communication mode and maintain balance of media ecosystem,then finally come to a conclusion that media convergence will be the inevitable trend of development.