重庆社会科学

随着“互联网+政务服务”的进一步推进，各地政府部门纷纷开通政务微博，积极推动政务线上化发展。政务微博成为政府部门发布信息、提供公共服务、收集与回应民意的重要平台。政务微博的服务效用成为政府部门数字化治理能力的体现，而各政务微博的实施效果大有差异。为此，选取六个典型政务微博为案例，利用聚类分析方法将其划分为强影响、中等影响、一般影响三种影响类型作为研究对象，获取2020年三类政务微博全部微博内容和特征数据进行分析，发现不同影响类型的政务微博在内容主题、发布形式、参与回应三个维度上有很大的差异。为此，需要在做好内容建设、构建政务微博发展长效机制、提升政务微博互动能力方面做出努力，最终实现政务微博影响力及服务效用的提升。

With the further advancement of "Internet plus government services", various local government departments have opened government microblogs to promote the development of online government affairs. Government microblog has become a significant platform for information releasing, public services providing, and public opinion collecting and replying. Since the service utility of government microblogs has become a manifestation of the government departments' digital governance capabilities, the effectiveness of these government microblogs varies greatly. For this reason, six typical government microblogs are selected as cases, and they are categorized into three types by cluster analysis method: strong influence, medium influence, and general influence according to the level of influence. Analyzing the characteristic of the collected data in 2020, it is found that government microblogs of different types have great differences in the following three dimensions: content and theme, the form of release, and participation and replying. To this end,efforts need to be made in enriching content diversity, building a long-term development mechanism,and enhancing the interactive capabilities of government microblogs, to ultimately realize the improvement of government microblog's influence and service utility.